The Coca-Cola Company: MEDC

I was hired by Razorfish Atlanta to art direct Make Every Drop Count, a rebranding initiative for The Coca-Cola Company. The objective was to carry Coke out of the shadow of their flagship product and showcase the company behind their entire product portfolio. On the front page, Flash was used to present a carousel of Coke’s best selling products. The Coca-Cola Company offers more than 450 brands that comprise over 2,800 beverage products.

Posted on January 21, 2006
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Archived Posts My iPhone Game “Payload” Goes Live Today! New York: Inaugural Exhibition at the Newly Re-located Herb Lubalin Study Center of Design and Typography Dan Reynolds’ Malabar Typeface Wins German Design Prize Gold US Tops Nation Brands Index WANTED: Graphic Designers + a Ruby or Python Programmer Design Projections Presents Justine Nagan’s Typeface Documentary in Montréal Alex Roman’s “The Third & The Seventh” Unit Editions Makes Books for Designers Typography is Fashion on the Street at Selectism Here’s your “immersive experience” – Vitsœ Turns 50 Monocle Magazine Picks The Typographic Desk Reference as a Vital Life Improvement Rob Janoff on the Design of the Apple Logo Utrecht City Theatre Identity Presentation The Faces Behind Typeradio Herb Lubalin Archives at Cooper Union The TDRme Ugly Type Winner is… Cardboard iPhone Document Scanner Times New… Mompen? I’m Combining Subscription Lists for my Book (The Typographic Desk Reference) and Type Desk Dork Phrenology Helmet Network Solutions Gets a Rebrand Generation Chair by Knoll Dieter Rams on Designing for Braun through the 60s Ellen Lupton Blogs for Fast Company TDRme Deadline Extended to 7/31 [Ugly Typography] Behind Scrabble’s “The Beautiful Word” TDRme Submission Rules [Ugly Typography] Simpsons Postal Stamps The Museum of Forgotten Art Supplies Graphic Design, Referenced TDR Giveaway Webponce’s Visual Dictionary The Disposable Memory Project Death Sale, a Lifetime of Accumulation The Work of Fiodor Sumkin US Ration Coupons 1942–1945 Typekit Gets A Round DIY “For the Love of God” Only £49.99 Come on Microsoft… fixoutlook.org TDR Site Listed at Moluv CHAIR/CHAIR by Eric Ku Office in the Woods by Selgascano Live from the App Store The ever popular “Jockstrap-font” TDR Makes abduzeedo Site of the Week Wanted: Web Design Interns Paul Mijksenaar’s Wayfinding Design Obama’s Art with Dumb-Quote Practical Instructions of The Iliad Tare Lugnt’s Latest Issue – Tattooed Recycled Sign Type The Work of Edward Bernays TDR at The TDC in NYC Scrabble the Beautiful Word Type Geek Space Craft Mississippi Meanders Typographic Keyboard Layout Antique iPhone Gun How to Host an Event Helvetica Moleskine Grid-Based-Clock-Screensaver TDR Book Release Party Died Young, Stayed Pretty The Typographic Desk Reference Ships Slide Projectors & Intuition A Musician’s Visual Grid The Office of Brion Gysin Tilt-shift in Moscow Sol Sender on Obama Logo Design e-books vs paper, what’s your take? TDR Site Makes 2009 Web Trends List Typenuts Surprise + Clarity = Delight Hot for Pencils End Notes Type Trumps Paul Rand on Aesthetics Calling All Gridniks Gepostet von Stani’s €5 Font Preview: The Typographic Desk Reference Objectified Moleskine Icons Bildschöne Bücher Hiker’s Point Identity Carnival: Funship Island Markerbond Identity Before & After Markerbond Markerbond Poster MetaSerif Wim Crouwel Interview Monocle Magazine Thèse Sur La Typographie Lucky Numer 13 Obama’s Logo Helvetica Film Videos & Prints World Cup Design, Just Embarrassing Iranian Typography Now Fred Eerdekens’ Light Play Backspace’s Float Mail-Order Type RIP Bill Stumpf Helvetica Wall Hanging Helvetica, The Movie Monotype Acquires Linotype GmbH The Thermochromic Egg Beck Rocks His ASCII Black Tambourine Collecting Typography The Child Georgia Revival? Adrian Frutiger: The Man of Black & White Just Enough Is More: Exhibition on Milton Glaser ICICI Bank: Visa Card Campaign Kathryn Cho’s Typecast the design annual ’06, Festhalle Messe Frankfurt De Morgen Redesigns, from Tabloid to Berliner Call for Entries: Iranian Proverbs RIP Richard Eckersley Monotype Clones Frutiger For Microsoft Thumb-speak Short-hand The Coca-Cola Company: MEDC Serif vs. Sans Serif Ligatures Use of the ampersand & and Type Radio The Double-Space Debate DANISH – framing the future of design John Marshall Law School: Catalog John Marshall Law School: The Advocate Daily Type One Plus Beirut by Stephen Banham Typophile Beta Copenhagen International Furniture fair Maeda Money Counter Typo.Graphic.Beirut 2005 Read Regular BLU DOT Desktop Clock Airline Bag Lounge Simply Maeda RIP Jef Raskin Save the French Imprimerie Nationale heritage NameVoyager “Good web design means that you don’t have to user test” Jugglezine ING Globerunners ING MoneyMentor CNN.com: CNN@20

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• About Type Desk

  Type Desk is a journal of graphic communication featuring observations on design, typography, business, and the modern office. Type Desk also documents select professional endeavors of Theodore Rosendorf.

• About Theodore Rosendorf

  My career began working freelance with a set of pencils and a drawing pad. The first project was a hand drawn logo for the Downwind restaurant at Atlanta’s PDK Airport... More