ICICI Bank: Visa Card Campaign

I licensed a photo of King Tutankhamun’s coffin to the BatesAsia agency for use in an ICICI Bank Visa card campaign launched in Mumbai. The photo was taken at the Egyptian Museum in Cairo while traveling in 1999. BatesAsia did the design. The first image below is the proof of concept for the client; the second, an environmental mockup. Notice the slightly awkward grammar in the design mockup. We hoped it wouldn’t go to the client that way.

Posted on May 21, 2006
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Type Desk is a journal of graphic communication featuring observations on design, typography, and the modern office. Type Desk is produced by the office of design consultant Theo Rosendorf.
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