Before & After Markerbond
Direct Mail Campaign
Release of these six 11″ × 6″ postcards were timed around events surrounding Markerbond’s introduction to the US Department of Transportation. Six versions were created and mailed on a three week cycle for nine months. While I executed graphic and editorial design, Eric K Stevens was commissioned to illustrate Markerbond’s hero in various comical scenarios. The Markerbond hero was designed to be at the core of Markerbond’s brand essence, so the illustrative concepts for these cards were designed concurrent to the Markerbond brand.
Posted on June 21, 2007
Filed Under Graphic Design, Identity, Illustration, Project Portfolio | Leave a Comment
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Type Desk is a journal of graphic communication featuring observations on design, typography, and the modern office. Type Desk is produced by the office of design consultant Theo Rosendorf.
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