Markerbond Identity

MarkerBond is a hot-melt adhesive used to install raised pavement markers and studs on asphalt and cement road surfaces. Markerbond is extremely innovative in its market. It’s faster to apply, dries quicker, has a wider temperature latitude, and is cheaper than all of its competing products.

The typeface is Armchair Modern, designed by Stefán Kjartansson, and chosen for its slightly hip and friendly but practically industrial appeal. The colors are base primary colors. The Markerbond hero was designed around the road worker’s potentially comical trials during a day’s work.

Posted on June 21, 2007
Filed Under Graphic Design, Identity, Industrial Design, Project Portfolio, Typography | Leave a Comment

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Type Desk is a journal of graphic communication featuring observations on design, typography, and the modern office. Type Desk is produced by the office of design consultant Theo Rosendorf.
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