The Obama’s are redecorating the White House walls. Ed Ruscha’s “I Think I’ll…” (1983) (shown above) was one of the pieces selected for placement. It was borrowed from the National Gallery. Typographers and graphic designers can spot this work’s shortcoming with a deep rooted embarrassment. There’s an error with the apostrophe in “I’ll…” This malformed apostrophe is known as a dumb quote. Its proper form should curl to the left.
The error is exacerbated by the fact that the piece was hand lettered. One would think that such a process of transposition would have left time for a correction. This shows it’s not a typing error but an ignorance of the proper use of the Latin alphabet.