Behind Scrabble’s “The Beautiful Word”

jawbone.tv has published a great article detailing what went into the making of Scrabble’s “The Beautiful Word” campaign. Ogilvy Paris and motion graphics shop WIZZ collaborate with illustrators in San Francisco, Russia, France, and Sweden to help Mattel reach a younger audience.

 
Posted by Theo Rosendorf on July 20, 2009
Filed Under Broadcast Media, Graphic Design, Identity, Illustration, Online Media, Print Media, Public Relations | Leave a Comment
 

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