Businesspeople Need to Become Designers

“Roger Martin, Dean of the Rotman School of Management at the University of Toronto, tells us how businesspeople need to become designers—designing user experiences and business models—to create something new and fantastic, and not just analyze the past.”

At Fast Company

 
Posted by Theo Rosendorf on November 25, 2010
Filed Under Business | 5 Comments
 

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Type Desk is a curated journal of graphic communication featuring observations on design, typography, and the modern office. Type Desk is produced by Matador, the office of design consultant Theo Rosendorf.
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