BMW’s Retinal Branding | Type Desk

BMW’s Retinal Branding

BMW flash projecting their logo into the eyes of an unwitting audience.

Via Greg Chambers


 
Posted by Theo Rosendorf on December 20, 2010
Filed Under Branding, Broadcast Media | 7 Comments
 

Comments

  • http://www.facebook.com/amykyokoreichenbach Amy Kyoko Reichenbach

    …and 20 yrs later every participant experienced flashbacks…chuckle…

  • http://www.facebook.com/theorosendorf Theo Rosendorf

    Ha!

  • http://www.facebook.com/profile.php?id=1290511947 Kathie Cote

    This is interesting and certainly innovative but it also strikes me as creepy somehow.

  • http://www.facebook.com/sebastian.olesko Sebastian Olesko

    was not coca cola doing a similar thing with subliminal messages during movies?

  • http://www.facebook.com/theorosendorf Theo Rosendorf

    I’m not sure about Coke. It strikes me as slightly creepy too. The execution does. “Go ahead, close your eyes…” If I were in the audience, I would have missed it. Perhaps it would have been better without instructions.

  • http://www.facebook.com/sebastian.olesko Sebastian Olesko

    i guess it is just fair to get prepared. i don’t want this to be shown to me without any information about it…like an advertising. on the other side it’s just an optical illusion.

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    Type Desk is a curated journal of graphic communication featuring observations on design, typography, and the modern office. Type Desk is produced by Matador, the office of design consultant Theo Rosendorf.
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