Theo Rosendorf | The Type Desk

About Theo Rosendorf

Theo reports on design and typography from Atlanta. A graphic designer, Theo is Creative Director of Article, a boutique agency with an acute focus on typography. He is author of “The Typographic Desk Reference (TDR),” a reference on the typographic forms of Latin-based writing systems.

Monocle Magazine referred to the TDR as a “Vital Life Improvement” and called it “... a fascinating peek into the mind of our art department.”

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29 December 2013

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Here are my most recent posts

The Making of Neon Signs

The Making of Neon Signs →

‘Every neon sign has a “start and stop position,” a point on each letter where a tube begins and ends. I’ve just learned how a signmaker chooses this point, and it’s something I’d never have guessed.’ More at Hoefler & Co.

To Helvetica and Back — 77 Years

To Helvetica and Back — 77 Years →

Alternatives to Helvetica have always been around, in fact even before Helvetica was around.

Danish Typographic Style

Danish Typographic Style →

http://www.youtube.com/watch?v=GPBHED9YINg”>you

In 2001 I attended the ATypI (Association Typographique Internationale) conference in Copenhagen (København if you’re a Dane).

The Castan Font by Carter Wong

The Castan Font by Carter Wong →

This looks like it was a fun little project.

The typographic work of Alex Fowkes for Sony Music

The typographic work of Alex Fowkes for Sony Music →

http://vimeo.com/51460511

Alex Fowkes designed this great mural of Sony Music’s history, illustrated with mostly type.

The Old Printing Office

The Old Printing Office →

The Old Printing Office by Frank Luther Mott is an account of Mott as a printer’s devil for his father’s small town weekly papers in Iowa.