Theo Rosendorf : The Type Desk

About Theo Rosendorf

Theo reports on design and typography from Atlanta. A graphic designer, Theo is Creative Director of Article, a boutique agency with an acute focus on typography. He is author of “The Typographic Desk Reference (TDR),” a reference on the typographic forms of Latin-based writing systems.

Monocle Magazine referred to the TDR as a “Vital Life Improvement” and called it “... a fascinating peek into the mind of our art department.”

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29 December 2013

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Here are my most recent posts

Grafica Della Strada, The Signs Of Italy

Grafica Della Strada, The Signs Of Italy →

It starts with a 16 year old Louise Fili traveling to Italy, stepping off the plane, and falling in love with a billboard. That moment marked the start of Fili’s typographic obsession, and budding career in graphic design.

Type & Graphic Designers Wanted

Type & Graphic Designers Wanted →

Dearest Typophiles, We’re searching for the talent of two people: a type designer and a graphic designer / typesetter. Of course this could be one in the same person, but I am coming to you with the promise of press exposure (read: this is not a paying gig) and I value your time. Okay, half of […]

Fonts of the Homeless

Fonts of the Homeless →


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Typefaces based on the handwriting of homeless people in Barcelona. All proceeds go to the Arrels Foundation, an organization for the benefit of Barcelona’s homeless.

Sign Painters: The Movie

Sign Painters: The Movie →


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On Times New Roman

On Times New Roman →

The Making of Neon Signs

The Making of Neon Signs →

‘Every neon sign has a “start and stop position,” a point on each letter where a tube begins and ends. I’ve just learned how a signmaker chooses this point, and it’s something I’d never have guessed.’ More at Hoefler & Co.