Branding | Type Desk - Part 2

Vitsœ’s Campaign Against Planned Obsolescence

Vitsœ’s Campaign Against Planned Obsolescence →

‘Outside there is what Dieter Rams would call an “impenetrable confusion of forms, colours and noises.” Most people call this a sale.’

The Rio Olympics Logo: Spec Work?

The Rio Olympics Logo: Spec Work? →

The folks of Tátil Design, located in Rio de Janeiro, won a competition among 139 other agencies to design the Rio Olympics Logo.

Starbucks’ Smart Rebrand

Starbucks’ Smart Rebrand →

Starbucks has put their mermaid on overtime.

Brand for Flint Hair Salon by Bibliothèque

Brand for Flint Hair Salon by Bibliothèque →

“The design solution expresses the Flint ideology of craftsmanship and modernity. Stone-age cutting tools made from Flint (a material found in abundance in the Norfolk area) illustrate this identity for a boutique hair-salon based in Norwich.”

BMW’s Retinal Branding

BMW’s Retinal Branding →

BMW flash projecting their logo into the eyes of an unwitting audience.

Frank Aloi for The Little Veggie Patch Co.

Frank Aloi for The Little Veggie Patch Co. →

“The Little Veggie Patch Company based in Melbourne (Australia), is a business that specializes in the design, installation and maintenance of chemical-free vegetable gardens. As much as it is their business, it is their passion to see more people living a greener lifestyle and having fun, growing their own vegetables.” Check out more of Frank […]

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    Type Desk is a curated journal of graphic communication featuring observations on design, typography, and the modern office. Type Desk is produced by Matador, the office of design consultant Theo Rosendorf.
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