dogma : The Type Desk

Beware-of-the-Dogma

Beware of the Dogma →

“Beware of the Dogma is a booklet for graphic designers wishing to reflect on and question notions of design as a discipline. It explores the theoretical nature of rules and obedience to them using extracts from an interview with a legal philosopher and the theories of Hart and Kemp. The aim of the book is to encourage designers to understand the goal a rule serves instead of dogmatically following certain rules of typography.”

Capucine by Process Type Foundry →

“Although Capucine defies traditional categorization, it sits in a genre we are drawn to as users of type: a face with distinct personality able to straddle the worlds of both text and display with ease. In this context it should come as no surprise that its designer was born and raised in France, a country whose type history is rich with successful instances of such attempts. From Auriol and Grasset – typefaces that became symbolic of the Art Nouveau style – to the iconic designs of Roger Excoffon in the 1950s and 60s, French type designers have often tried to fulfill the requirements of efficient text setting while retaining a gestural quality. Like many of its French predecessors, Capucine is driven by the eye rather than geometrical dogma, bringing a warmth and liveliness to the page.”