Obama : The Type Desk

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Inside the office of Hoefler & Frere-Jones →

A highlight of 2013, this video was part to a presentation of the AIGA 2013 Medal awards for which Jonathan Hoefler and Tobias Frere-Jones were awarded.

Your copy/paste activities will be tracked →

“If you’re a publisher, you want to know what your readers are most interested in–that way you can better target editorial and keep readers coming back. Until now, most publishers have relied on tracking whole pages to discern their readers’ priorities. But a tool from a company called Tynt, based in San Francisco, is giving them even better insight–by showing them the specific content within each page that readers are passing on to others.”

Sol Sender on Obama Logo Design

Sol Sender on Obama Logo Design →

Creative director Sol Sender talks about the design and development of the Obama 08 logo.

Obama’s Logo →

Presidential candidate’s logos are typically substandard and weak. But Obama’s campaign logo, created by Chicago’s Sol Sender of Sender LLC, is on par with an effective propaganda machine. Rudy’s is only okay…