Dieter Rams’s 10 Principles at Vitsœ

Mark Adams, Managing Director of Vitsoe, discusses Dieter Rams’s 10 principles of good design from the Vitsoe headquarters in London.

 
Posted by Theo Rosendorf on October 12, 2010
Filed Under Industrial Design, Interview | Leave a Comment
 

Comments

• Recent Posts

  • Chip Kidd: Designing books is no laughing matter.
  • Brooklyn’s Earl Kallemeyn Talks Letterpress
  • Handmade Stuff at Papillon Press
  • Rob’s Letterpress 101
  • Ellen Lupton’s Bauhaus Bags Lab at MoMA (2009)
  • Preview FontShop fonts directly in your Photoshop comps
  • Movable Type Kickstarter Project Gremolata & Cancellaresca Milanese
  • The Bouroullec Brothers on their new book entitled “Works”
  • Donald Beekman & Albert-Jan Pool — FontCast #15
  • Erik Spiekermann putting the face back in typeface

• Topics

  • Architecture
  • Books
  • Branding
  • Broadcast Media
  • Business
  • Cartography
  • Data Visualization
  • Event
  • Film
  • Fine Art
  • Graphic Design
  • Identity
  • Illustration
  • Industrial Design
  • Information Design
  • Interview
  • Observations
  • Office / Tools
  • Online Media
  • Packaging
  • Photography
  • Print Media
  • Process
  • Public Relations
  • Signage
  • Study
  • The Typographic Desk Reference
  • Typography
  • Wayfinding

 
Archived Posts Chip Kidd: Designing books is no laughing matter. Brooklyn’s Earl Kallemeyn Talks Letterpress Handmade Stuff at Papillon Press Rob’s Letterpress 101 Ellen Lupton’s Bauhaus Bags Lab at MoMA (2009) Preview FontShop fonts directly in your Photoshop comps Movable Type Kickstarter Project Gremolata & Cancellaresca Milanese The Bouroullec Brothers on their new book entitled “Works” Donald Beekman & Albert-Jan Pool — FontCast #15 Erik Spiekermann putting the face back in typeface Fathom Studio Letterpress Service Aaron Draplin on Aaron Draplin John Pawson’s Visual Inventory Dusty Signs, Hand-lettered Slow Death of a Skilled Trade How to foster creativity: Forget about it Berlin School tent talk with Stefan Sagmeister, Part 2 Berlin School tent talk with Stefan Sagmeister, Part 1 Erik Spiekermann’s Book Lift… who wouldn’t want a bookcase like that? John Pawson on Plain Space at the Design Museum in London Apple’s Jonathan Ive with Stephen Fry in San Francisco Fontanel Jobs, Graphic Design Commercial IDEO Founder David Kelley on Engagement Best Made Co. Founder Peter Buchanan-Smith on Starting a Business Dieter Rams on The Culture Show Letterpress in Singapore: The Gentlemen’s Press (http://thegentlemenspress.com/) John Pawson on the design of his own house Wanted: WordPress Ninjas The British Library’s 60,000-Book iPad App Wanted: 25 Graphic Designers Javier Mariscal’s Advice for Young Designers The Curious Misconception Surrounding Sentence Spacing Brazilian Movie Posters Sipho Mabona Origami The Blue Lady’s New Look John Fuller’s Sycamore Press Chartwell by TK Type Typography Deconstructed Letterpress Poster Making Faces: Jim Rimmer (trailer) Doyald Young, Logotype Designer, 1926–2011 My New Favorite Maps Traumgedanken Living the Language with EF All the Buildings in New York Two Lights I Could Use in My Room Chicago Manual of Style, 16th Edition Typographic Train Wrecks John Rodker’s Ovid Press A Poster for São Paulo Vitsœ’s Campaign Against Planned Obsolescence The Moleskine Debossing Process Nike SB’s Statue of Liberty Shinichi Maruyama’s Liquid Sculptures Should You Work For Free? Japanese Chocolate Type Bodoni’s Manuale Tipografico (1818) is Online The Rio Olympics Logo: Spec Work? Typobasel’s Typostammtisch Monocle Alpino, Anti-iPad Device Starbucks’ Smart Rebrand LH Line1 Sans, Opensource Free Font by Lufthamn Studio Lego Letterpress Detail in Typography by Jost Hochuli 032c Magazine Eastern European Matchbox Labels Isle of Tune Jan Tschichold for Penguin Scores, 1949 Sensaway by Áron Jancsó Moleskine Extra Small Planners Epic Google Docs Animation A Magazine Designer’s Guide to Designing Magazines Best Alternative to Helvetica On Maps Made of Words and Automated Design Type In Print by Sergey Shapiro ZEITtype for Die Zeit by Oleksandr Parkhomovskyy Bracket 1140px Grid System Brand for Flint Hair Salon by Bibliothèque BMW’s Retinal Branding Refracted Alphabet Seravek from Process Type Foundry Clipper Ship Cards 5 Year Datebook Pantone Color of the Year for 2011 Reinventing the Camera Strap Spanish/English Augmented Reality Translation App for iPhone MyFonts’ Creative Characters by Jan Middendorp Reverting to Type The Number 17 by Matt Stevens The Procrastinators The Evolution of the Letter A by Emma Quayle New Web Interface for The New York Times Manifold Clock The Whole Story Photo Book by Debra Folz Doodling and Knot Theory Mayfair Steamer Secretary Trunk Lens Bracelets by Adam Elmakias The Story of Eames Furniture Colours in Culture by AWH Steven Millington, aka Lord Dunsby John’s Phone: The Anti-Smart Phone Bill Moggridge is awarded the Prince Philip Designer Prize for the GRiD Compass Laptop Case by Natalia Brilli Utopia London Beware of the Dogma A Battle of Wills Frank Aloi for The Little Veggie Patch Co. Private Library Dala Floda by Paul Barnes 8 Faces by Elliot Jay Stocks How Globes Are Made So Useful: The Great Typekit Table Labels from the 19th and 20th Centuries Erik Spiekermann on Deutsche Welle TV 50 Reading Lists for Designers Michael Bierut on Typography Illegible Type is Easier to Remember Hart’s Rules for Compositors and Readers Type Desk Welcomes Yoko Sakao Ohama Fold a Fitted Sheet René Gruau’s work for Dior May the Font Be With You Making Grids with Sigurður Ármannsson’s Easy Grid Calculator Geometric ID for Whole Education by Wire Capucine by Process Type Foundry Bag your Monocles Crumpled City Map by Emanuele Pizzolorusso Bodoni Monogrammed Prada Sunglasses The WSJ Hedcuts by Randy Glass Hand Drawn Type The most-read man in the world—Matthew Carter Labels from 1800s France Making the Coolest Use of Space Your copy/paste activities will be tracked The 365 Calendrical Notebook Bag from the past, but still good—the Airline Bag Lounge Flight Path Visualizations by Aaron Koblin Hans Rosling’s 200 Countries over 200 Years in 4 Minutes Bygone Airline IDs Ordering Disorder, Grid Principles for Web Design Sachsenwald Blackletter Morgan Press Wood Type Specimen Adrian Shaughnessy on his book “Graphic Design: A User’s Manual” Bon Graf Grid Paper Titillium “Open Typographic Font” CNN en Español Gets a Tilde Jonathan Safran Foer’s Unmakeable Book The Book Work of David Pearson Vintage Food Packaging Flowers + Newsprint, Beautiful Le Buro ID by Inventaire Supergraphics from Unit Editions Businesspeople Need to Become Designers The Story Behind Angry Paul Rand Copenhagen Wall Calendar by Urbncal Gary Anderson, Designer of ♻ Fill your days with Flowers… Shitloads Mid-Century Album Covers TypArchive New Studio for Form Us With Love Oslo Bokfestival ID by Robin Snasen Rengård Word Harvesting for Type Specimens Mafra Display by Pedro Leal Don Kilpatrick’s Little Buffalo Press Hat-Trick Typographic Card Deck by Jim Sutherland Vintage Travel Posters from the Boston Public Library Ladies and Gentlemen, the Paper Sack Prison Tattoos of Danzig Baldaev The Ames Lettering Contraption Hamlet Schematic Kim Rugg Alphabetizes a Newspaper Graphic Design and Your Soul Geometric Album Art Studio On Fire: Ben Levitz and His Press Enzo Mari Perpetual Calendar A 2011 Calendar with rhythm by NEWWORK Paris vs New York, A Graphic Tally Nice Job, Robb—The “the” Project Lomography Sprocket Rocket Colophon’s Aperçu Vintage Brazilian Cigarette Labels 2 Posters Printed with Oil from BP Spill Best type poster ever… no, really. Vintage State Express Cigarette Tin Are you a… Type Snob!? Leica M9 ‘Titanium’ Designed By Walter De’silva Ico Dingbat Fonts Selfridges Tea Packaging by Noreen Khan & Lewis Moberly Felix de Pass’ Rail Creatables “Old News” Carrier The Bantjes Covers Sheffield Honey Company Brand by DED Associates Library Porn 意气风发 Posters by Windin Lin Alain de Botton at Herman Miller’s Lifework Boston Matchcover Image Collection 1862 Cyrillic Type Specimen at Google Books Nice Brand for Slurk by We Recommend The Dead Sea Scrolls Hit Google The Office of 37 Signals Project C-90 Audio Cassette Image Archive W’s new W Rainbow in your hand flipbook Vintage Brazilian Cigarette Labels Malabar in Use Plantin-Moretus Awards for Best Designed Books 2010 Prism Packaging by BOB Helsinki Nation & Brand and Nation As Brand Dieter Rams’s 10 Principles at Vitsœ Nijhof & Lee: Amsterdam’s Best Bookstore Mapping Stereotypes The Desktop Wallpaper Project Werner Herzog Recommends Three DVDs All About Webfonts Matthew Carter on winning the 2010 MacArthur Genius Grant John Pawson on Plain Space Tibor Kalman on Twitter The Trouble With Amazon The Marbling Typeface OXO’s Favorite Mistakes The Curation Cure at IDEO Patterns More better webfonts: Adobe partners with Typekit Minimalist Album Covers, Lifeless? The Four Phases of Design Thinking Sentence Spacing on Wikipedia Modernist Arabic Type Paul Rand on Typography and Originality FontShop Type Tips Ronan & Erwan Bouroullec at Appartement 50 Jessica Hiche’s Letterpress Prints Someone had to say it eventually. “Balsamiq is the Comic Sans of prototyping.” An interview with Theo Rosendorf at Herman Miller’s Lifework Blog Angry Paul Rand The Indian Rupee Gets Its Own Glyph Werner Herzog’s Rogue Film School FF DIN Round Nice brand for Johnson’s Backyard Garden Bruno Maag aims to kill Helvetica Girl Scouts Gets a Rebrand Bookshelf Porn Fraktur Mon Amour, 2nd Edition A labor of moles… A shiver of sharks… AA Battery Hands Clock Handmade Money Lightleafs Illuminated Bookmark Looking for good WordPress plugins Organ²/ASLSP: the 639 year long song by John Cage New York: Inaugural Exhibition at the Newly Re-located Herb Lubalin Study Center of Design and Typography Dan Reynolds’ Malabar Typeface Wins German Design Prize Gold US Tops Nation Brands Index WANTED: Graphic Designers + a Ruby or Python Programmer Design Projections Presents Justine Nagan’s Typeface Documentary in Montréal Alex Roman’s “The Third & The Seventh” Unit Editions Makes Books for Designers Typography is Fashion on the Street at Selectism Here’s your “immersive experience” – Vitsœ Turns 50 Monocle Magazine Picks The Typographic Desk Reference as a Vital Life Improvement Rob Janoff on the Design of the Apple Logo Utrecht City Theatre Identity Presentation The Faces Behind Typeradio Herb Lubalin Archives at Cooper Union The TDRme Ugly Type Winner is… Cardboard iPhone Document Scanner Times New… Mompen? I’m Combining Subscription Lists for my Book (The Typographic Desk Reference) and Type Desk Dork Phrenology Helmet Network Solutions Gets a Rebrand Generation Chair by Knoll Dieter Rams on Designing for Braun through the 60s Ellen Lupton Blogs for Fast Company TDRme Deadline Extended to 7/31 [Ugly Typography] Behind Scrabble’s “The Beautiful Word” TDRme Submission Rules [Ugly Typography] Simpsons Postal Stamps The Museum of Forgotten Art Supplies Graphic Design, Referenced TDR Giveaway Webponce’s Visual Dictionary The Disposable Memory Project Death Sale, a Lifetime of Accumulation The Work of Fiodor Sumkin US Ration Coupons 1942–1945 Typekit Gets A Round DIY “For the Love of God” Only £49.99 Come on Microsoft… fixoutlook.org TDR Site Listed at Moluv CHAIR/CHAIR by Eric Ku Office in the Woods by Selgascano Live from the App Store The ever popular “Jockstrap-font” TDR Makes abduzeedo Site of the Week Wanted: Web Design Interns Paul Mijksenaar’s Wayfinding Design Obama’s Art with Dumb-Quote Practical Instructions of The Iliad Tare Lugnt’s Latest Issue – Tattooed Recycled Sign Type The Work of Edward Bernays TDR at The TDC in NYC Scrabble the Beautiful Word Type Geek Space Craft Mississippi Meanders Typographic Keyboard Layout Antique iPhone Gun How to Host an Event Helvetica Moleskine Grid-Based-Clock-Screensaver TDR Book Release Party Died Young, Stayed Pretty The Typographic Desk Reference Ships Slide Projectors & Intuition A Musician’s Visual Grid The Office of Brion Gysin Tilt-shift in Moscow Sol Sender on Obama Logo Design e-books vs paper, what’s your take? TDR Site Makes 2009 Web Trends List Typenuts Surprise + Clarity = Delight Hot for Pencils End Notes Type Trumps Paul Rand on Aesthetics Calling All Gridniks Gepostet von Stani’s €5 Font Preview: The Typographic Desk Reference Objectified Moleskine Icons Bildschöne Bücher MetaSerif Wim Crouwel Interview Monocle Magazine Thèse Sur La Typographie Lucky Numer 13 Obama’s Logo Helvetica Film Videos & Prints World Cup Design, Just Embarrassing Iranian Typography Now Fred Eerdekens’ Light Play Backspace’s Float Mail-Order Type RIP Bill Stumpf Helvetica Wall Hanging Helvetica, The Movie Monotype Acquires Linotype GmbH The Thermochromic Egg Beck Rocks His ASCII Black Tambourine Collecting Typography The Child Georgia Revival? Adrian Frutiger: The Man of Black & White Just Enough Is More: Exhibition on Milton Glaser Kathryn Cho’s Typecast the design annual ’06, Festhalle Messe Frankfurt De Morgen Redesigns, from Tabloid to Berliner Call for Entries: Iranian Proverbs RIP Richard Eckersley Monotype Clones Frutiger For Microsoft Thumb-speak Short-hand Serif vs. Sans Serif Ligatures Use of the ampersand & and Type Radio The Double-Space Debate DANISH – framing the future of design Daily Type One Plus Beirut by Stephen Banham Typophile Beta Copenhagen International Furniture fair Maeda Money Counter Typo.Graphic.Beirut 2005 Read Regular BLU DOT Desktop Clock Airline Bag Lounge Simply Maeda RIP Jef Raskin Save the French Imprimerie Nationale heritage NameVoyager “Good web design means that you don’t have to user test” Jugglezine

via Ad Packs





Type Desk is a curated journal of graphic communication featuring observations on design, typography, and the modern office. Type Desk is produced by Matador, the office of design consultant Theo Rosendorf.
More at Matador