Starbucks’ Smart Rebrand

Starbucks has put their mermaid on overtime. Their rebrand also reverses the color scheme—black type / now green siren (better green too)—and separates the type mark from the image. The separation will give strength to both the type and mark, and the mermaid will become memorable outside her former boxed in home. This new strategy is a great improvement over the former cramped logo. The siren/mermaid was always there, but I never really remembered it.

More on the rebrand here (w/video)

Via Greg Chambers

 
Posted by Theo Rosendorf on January 5, 2011
Filed Under Branding, Graphic Design, Identity, Illustration, Typography | 6 Comments
 

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