Study | The Type Desk

The Making of Neon Signs

The Making of Neon Signs →

‘Every neon sign has a “start and stop position,” a point on each letter where a tube begins and ends. I’ve just learned how a signmaker chooses this point, and it’s something I’d never have guessed.’ More at Hoefler & Co.

A-Cairo-Bazaar

Scientists Report Good Typography Improves Mood →

I once found myself lost in the Khan el-Khalili bazaar in Cairo. As any sensible person would do, I asked a local for directions.

1101-workforfree

Should You Work For Free? →

It depends. Here’s a flowchart by Jessica Hische to guide you.

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The Evolution of the Letter A by Emma Quayle →

New Zealand designer Emma Quayle’s project explores how the form of the alphabet is changing with modern technology, using the letter A as an example.

disfluency

Illegible Type is Easier to Remember →

“Previous research has shown that disfluency—the subjective experience of difficulty associated with cognitive operations—leads to deeper processing. Two studies explore the extent to which this deeper processing engendered by disfluency interventions can lead to improved memory performance.”

Your copy/paste activities will be tracked →

“If you’re a publisher, you want to know what your readers are most interested in–that way you can better target editorial and keep readers coming back. Until now, most publishers have relied on tracking whole pages to discern their readers’ priorities. But a tool from a company called Tynt, based in San Francisco, is giving them even better insight–by showing them the specific content within each page that readers are passing on to others.”