Branding : The Type Desk

The Blue Lady's New Look

The Blue Lady’s New Look →

From JKR, the Camden based packaging design agency, comes an intriguing collection of marketing and branding quips titled “The Blue Lady’s New Look and Other Curiosities: Posts from the Crossroads of Design and Marketing.”

Japanese Chocolate Type →

On a recent trip to Japan, I found some neat type specimens in the candy aisle at the local supermarket.

The Rio Olympics Logo: Spec Work?

The Rio Olympics Logo: Spec Work? →

The folks of Tátil Design, located in Rio de Janeiro, won a competition among 139 other agencies to design the Rio Olympics Logo.

Starbucks-Smart-Rebrand

Starbucks’ Smart Rebrand →

Starbucks has put their mermaid on overtime.

flint

Brand for Flint Hair Salon by Bibliothèque →

“The design solution expresses the Flint ideology of craftsmanship and modernity. Stone-age cutting tools made from Flint (a material found in abundance in the Norfolk area) illustrate this identity for a boutique hair-salon based in Norwich.”

BMW’s Retinal Branding

BMW’s Retinal Branding →

BMW flash projecting their logo into the eyes of an unwitting audience.