Scrabble : The Type Desk

Behind Scrabble’s “The Beautiful Word” →

jawbone.tv has published a great article detailing what went into the making of Scrabble’s “The Beautiful Word” campaign.

Scrabble the Beautiful Word

Scrabble the Beautiful Word →

http://www.youtube.com/watch?v=h3ul3q1PexA”>here

Scrabble celebrates its 60th birthday. For the occasion, Ogilvy & Mather runs a YouTube campaign in a bid to recruit younger fans. Two more commercials here and here.